Sammy and Ron’s Quest to a More Valuable Brand is a beautiful story about business associates creating a brand—all for the love of music, friends, and commerce.
SAMMY KAPLAN: FOUNDER OF LOVELANE MUSIC PUBLISHING
Lovelane Music Publishing was established in 1960 and Boo-Ga-Loo Records in 1965 in Detroit, Michigan, by Samuel Kaplan, with the aim of encapsulating the essence of Detroit R&B, blues, and funk. Kaplan drew inspiration from his father, Morris Kaplan, who founded Danceland Records in the late 1940s. Danceland Records operated from 1948 to 1951 and showcased talents such as John Lee Hooker, Candy Johnson, Tony Blues Lewis, Tommy J. Jefferson, and Rose Nelson.
Sammy Kaplan is a true embodiment of Detroit’s R&B, blues, and funk, serving as a multifaceted talent in the music industry as a promoter, songwriter, music producer, and music publisher. With the establishment of Lovelane Music Publishing, he cultivated a record label that blossomed with an impressive lineup featuring iconic names like John Lee Hooker, Candy Johnson, Tony Blues Lewis, Tommy J. Jefferson, Rose Nelson, Morris Kaplan, Jerry O, Mitch Ryder, The Sea Shells, The Soulmates, Tom & Jerry O, Roy Cohen, Tom Moers, Barbara Lewis, Jimmy Fallon, Gerald Alston, Joe Farrell, and Richard “Popcorn” Wylie. The original Funk Brothers, including James Jamison, Bennie Benjamin, Robert White, Eddie Bongo Brown, and Jack Ashford, also contributed their exceptional talent to Lovelane Music’s demos and records. Sammy Kaplan’s remarkable journey as a promoter, songwriter, music producer, and music publisher showcases his deep love for music and his relentless pursuit of capturing the essence of Detroit’s musical legacy.
Later, he ventured into hip-hop by signing writers and artists such as Victor Newman and Nick Speed, as well as exploring jazz with compositions by John Fumo and Kenny Hirsch. According to Sammy, Lovelane Music Publishing embodies a dedication to the sounds of both Detroit and Los Angeles.
In a display of enduring mutual respect and friendship, Samuel “Sammy” Kaplan, at 83, now 88 and still up to the work, contracting Ron’s company, Sunscope, working with Ron Cobert to create a larger than life brand, his music catalogs. This gesture aimed to service and manage a catalog using advertising and entertainment services to hand over a managed operation, a new business development opportunity.
Ron built a fintech media platform where income can be generated from various streams, including music licensing, marketing services, new music creation, artist development, and the production of music videos, commercials, and film, creating comprehensive musical and visual content, along with marketing campaigns that tell Sammy’s life story from Detroit to Los Angeles, has proven advantageous.
Additionally, Lovelane participates as a provider of grant services, accessing support from the “Support for the Music and Visual Arts Artists” program through the nonprofit America Film (americafilm.org), which assists disadvantaged artists.
RON COBERT – OHYEAHLIVE AND SUNSCOPE
Ron Cobert is a seasoned content creative and licensing executive with extensive experience in enhancing brand value through innovative strategies. He is the founder of Sunscope Entertainment Corporation and Ohyeahlive Advertising, where he has spent decades increasing the value of brands worldwide. Using a unique blend of visuals, sound, music, language, and technology, Ron has successfully crafted compelling narratives that resonate with audiences and elevate brand identities.
His expertise spans various media, including commercial campaigns, music videos, podcasts, television, and feature films. Ron possesses a business development mindset and is a go-to resource from development to production, post-production, marketing, and licensing. His proven track record in leadership, storytelling, content creation, marketing, and licensing for brands and intellectual property makes him invaluable for investors and advertisers seeking to maximize their ROI.
With an extensive network that spans the advertising, entertainment, and music industries globally, Ron has built strong relationships with crew members, talent, influencers, celebrities, distributors, broadcasters, networks, studios, advertising agencies, and advertisers. These connections underscore his credibility and the trust he has cultivated within the industry. Cobert’s vision and expertise will be instrumental in guiding the company through the ever-evolving landscape of music and media, ensuring its continued growth and relevance in the industry.
MUSIC LICENSING VALUE
Lovelane Music has successfully featured its catalog in films such as “Remember The Titans” (Denzel Washington), “The Bachelor” (Chris O’Donnell), “Bones” (Snoop Dogg), “Resurrecting The Champ” (Samuel L. Jackson), and “The Yards” (James Caan, Faye Dunaway). Other notable films include “Browns Requiem,” “Thick As Thieves,” “Bitter Sweet,” “Keep The Faith Baby,” “Her Minor Thing,” “Semi-Pro (DVD),” “Urban Roots,” “The Wayshower,” “Blaze You Out,” “Sous La Neige (Under The Snow),” “On The Road” (based on the best-selling novel by Jack Kerouac), “Cesar Chavez” (Michael Peña, John Malkovich), “Get On Up: The James Brown Story,” “Death Race: 2050” (Roger Corman), “Moonlight” (Academy Award Winner 2017), and “Don’t Worry, He Won’t Get Far On Foot” (Amazon Studios). The group also contributed songs for “Shots Fired” (FOX), featuring “Gonna Buy Me A Shotgun” and “Lord Have Mercy” by Tony Blues Lewis, and “American Horror Story: Freak Show,” featuring “Southside Saturday Night” and “Ebony Jump” by Candy Johnson, as well as “Wayne County Ramblin’ Blues” by John Lee Hooker and “Lazy Daisy Blues” by The Goldtones.